Award for Innovation in Community Relations or Public Service Communications (Bronze) – SM by the BAY, Makati City, Metro Manila, Philippines: Plant Fest at SM
Award for Innovation in the Use of Events (Silver) – SM City, Xiamen, Fujian, China: SM种草节- SM Planting Grass Festival
Award for Innovation in the Use of Events (Bronze) – SM Shopping Center (Chengdu) Co.Ltd., Chengdu, Sichuan, China: Enjoying a Natural Wonderland at SM Chengdu
Award for Innovation in Cross-Media Marketing (Bronze) – SM Aura Premier, Makati, Metro Manila, Philippines: The Aura Shopper: Brining the SM Aura
Award for Innovation in Social Media Marketing (Gold) – Xiamen SM Lifestyle Center, Xiamen, Fujia, China: Tree of Moment
Award for Innovation in Consumer Events (Bronze) – SM (Chongqing) Limited Company, Chongqing, China: SM First Sweet Watermelon Festival
Award for Innovation in Consumer Events (Bronze) – SM Shopping Center (Tianjin) Co. Ltd., Tianjin, China: SM City Tianjin: Back to Super Dinosaurs’
Award for Innovation in Human Resources Management, Planning & Practice > All Other Industries (Gold) – Shopping Center Management Corporation (SM Supermalls), Pasay, Metro Manila, Philippines: Leading Change in the ‘New Reality’
Award for Innovation in Public Relations Videos (Bronze) -SM by the BAY, Makati City, Metro Manila, Philippines: Safe Malling at SM AVPs
Most Valuable Corporate Response (Gold) – SM Supermalls / SM City Clark, Angeles City, Pampanga, Philippines: SM BUDDY
Most Valuable Corporate Response (Silver) – Grupo Agatep, Pasig City, Metro Manila, Philippines: Enabling and empowering stakeholders through the SM Rider Program
Communications or PR Campaign of the Year – COVID-19-related Information (Silver) – SM by the BAY, Makati City, Metro Manila, Philippines: 2020 Safe Malling at SM Campaign
Most Valuable Service (Bronze) – SM Prime Holdings, Inc., Baguio City, Benguet, Philippines: SM Buddy