Business Mirror: Earthday 2016 slated on April 23 at SM By the Bay
ON April 23 regular promenaders at the Mall of Asia will be temporarily replaced by guitar-donning, drum-beating ambassadors for Mother Earth. It's April, and it's Earthday Jam time.
Now on its 16th year, this musical marathon celebrating international Earth Day shows no signs of slowing down. Starting at 5 pm, join over 100 musicians and artists in an eight-hour musical journey that's bound to be wild and fun.
Kicking off the festivities is Brigada, the premier Afro-Brazilian percussion ensemble in the Philippines. This will pave the way for an exciting journey through various musical performances from some of the country's top acts.
Women dominate this year's set with soul singer Niña, bossa-nova artist Sitti, producer-performer Lou Bonnevie, and singer-songwriters Kitchie Nadal and Barbie Almalbis. The women fronted bands include Gracenote, Philia (with vocalist-actress Arci Munoz) with Flying Ipis and Absolute Play. The rock scene, on the other hand, will bring back Siapshock, Kjwan, 6 Cycle Mind and Mayonnaise, with reggae rock exponent The Chon keys.
Joining the roster are hip-hop artist Abra, singer-songwriter Noel Cabangon and Basti Artadi (vocalist of premier rock band Wolfgang) rendering a surprise collaborative performance. The hosts include actor Alvin Anson, Pam Nieva, Phoebe Walker and Midi G., with surprise appearances by beauty titlists and celebrities. The overall director is Toto Gentica.
"This is sort of a reunion for us at the Mall of Asia. We were here in the year 2011, and we had so much fun. The audience is more diverse, and so it's quite challenging to bring across the message of environmental care and preservation," said Lou Bonnevie, founder of Earthday Jam and president of Earthday Jam Foundation.
"We want our efforts to reach an even wider audience, promoting environmental awareness down to the people who know nothing about global warming and other environmental issues."
True to its platform, Earthday Jam will be supported by several resources speakers from the Department of Environment and. Natural Resources and different non-governmental organizations who will discuss the most pressing environmental issues today, like climate change, water issues, food security and clean air.
Earthday Jam is a special project of Earthday Jam Foundation Inc., in partnership with the Department of Environment and Natural Resources and SM By the Bay, Mall of Asia. It is supported by the National Solid Waste Commission, First Gen Corp. and Honda Cars Philippines. Also participating are Peace and Equity Foundation, Tourism Promotions Board, 888 Street Electric Vehicles and Shinagawa Lasik and Aesthetics, with Gerry's Grill and Restaurant as the official food.
Special thanks to Jack Daniels, the official drink; Dickies, official apparel; Monster Energy Drink; Kuki's Empanada, David Salon, ABS-CBN, the Business Mirror and MYX Music Channel.
Earthday Jam's side activities include booth exhibits around the performance area, with photowalls, interactive displays and electric vehicles. At 4 pm, the Firefly Brigade will initiate an afternoon bike ride with a route going to the venue in time with the opening of the concert. The meet-up place for those interested to join will be at the Cultural Center of the Philippines Carpark.
All activities and the concert will be free to the public. For details, visit the Earthday Jam Foundation page on Facebook, or call 897-6991.