SM Lanang Premier cinemas open
Wednesday, October 3, 2012

WORLD-CLASS entertainment reaches Mindanao as SM Cinema, the country's biggest film exhibitor, launches a branch at Davao with the opening of SM Lanang Premier.
The new branch has six digital cinemas capable of showing 2-D and 3-D movies and an IMAX Theatre, the first ,IMAX Theatre in Mindanao.
As part of its blessing and ribbon-cutting ceremony, guests and patrons of the new SM Lanang Premier cinemas were treated to a special IMAX screening of the massive summer movie, "The Avengers".
With its commitment to elevate entertainment for the Filipino patrons, SM Cinema opens its 5th IMAX branch in Davao, with the' new blockbuster film "Resident Evil: Retribution". Like all other IMAX Theatres, the branch in Lanang is designed to deliver premium movie-watching experience to cinephiles. It has revolutionary projection system, which supports 2-D and 3-D films and delivers crystal-clear and larger than-life images. IMAX Lanang has 467 seats, arranged at a steep angle so that the audience is facing the screen directly,
Following the global trend in theatre digitalization, SM Cinema Lanangs six theaters are all equipped with state-of-the-art digital projection system; promising crystal-clear image display. They are also furnished with the most advanced audio system that delivers booming sound=making movie-watching more engaging and a great deal fun. The digital theaters have a total of 2,240 seats designed for a cozy movie-viewing.
With the new SM Cinema Lanang, movie-lovers can expect to see local and international movies such as Santa Nina, Of All the Things, Hotel Transylvania, Perks of Being a Wallflower, Judge Dredd and SM Cinema's CinExclusive Most Wanted at world-class quality cinemas.
Another innovation that SM Cinema Lanang that has to offer to its patrons is its turnstile system that facilitates the automated entry and paperless ticketing to all its theaters. Instead of the usual paper tickets, SM Cinema issues cine access cards that allow single-entry access to the cinemas.
SM Cinema guests can also opt to get the newest e-PLUS (Entertainment, Privileges, Lifestyle, Upgrades and Surprises) card. The e-PLUS card allows patrons to load credits on the prepaid card, and can also be upgradable to a loyalty card so that for every transaction at SM Cinema and SnackTime, e-PLUS cardholders earn reward points that are redeemable at any e-PLUS booth.
Lastly, for food lovers, SM Cinema Lanang offers a variety of food options that will surely be the ultimate movie companion for the patrons through SnackTime. Aside from the movie-staple popcorn that is offered in various flavors, SnackTime offers a wide array of snack options such as hotdog sandwiches, doughnuts and exciting drinks. SnackTime also offers 100g Beef Burger and 200g Double Decker Burger that will surely fill up the tummies of the movie-goers.

SM Prime Holdings, Inc.

SM Prime Holdings, Inc.
Mall of Asia Arena
Annex Building
Coral Way cor. J.W. Diokno Blvd
Mall of Asia Complex, Pasay City
1300 Philippines