Enjoy free movie tickets and treats with Smart Rewards and SM Cinema
Tuesday, July 26, 2011
Manila Standard

Amazing movie deals delivered in a high-tech fashion await subscribers of leading wireless services provider Smart Communications, Inc. (SMART). Smart Rewards, the country’s first mobile rewards program, now offers free movie tickets and treats to loyal Smart Gold, Smart Buddy, and Smart Bro users.
Reinforcing its commitment to innovation, the telco leader has partnered with SM Cinema to allow Smart Rewards users to redeem their free tickets to blockbuster treats in a quick, easy, and high-tech manner, through the cutting-edge bCODE technology.
Qualified Smart Gold and Smart Buddy subscribers can claim free tickets, popcorn and drinks whenever they visit any SM Cinema anywhere in the country just by texting “Redeem Freemovie”, “Redeem Popcorn”, and “Redeem Drink” to 9800. Those who want to catch the latest blockbusters in 3D can get P100 off the IMAX ticket price just by texting “Redeem 100off” to 9800, and will also enjoy free popcorn and drinks.
Smart Rewards shared these premium movie treats through a special screening of Harry Potter and the Deathly Hallows Part 2 at the IMAX theater at the SM Mall of Asia. Subscribers who wish to experience these blockbuster rewards can simply text the special item codes. A bCODE will then be sent to the subscriber via SMS. They simply need to have it scanned at the bCODE terminals found in SM Cinema lobbies nationwide, choose their preferred movie, and wait for the movie ticket to be dispensed. To enjoy the free movie on a later date, simply exchange the coupons for a movie pass.
Qualified Smart Bro users may also redeem free items via their online account, from where they can print out the bCODE. After scanning the printed out bCODE on the terminal, they can head over to the cinemas with their movie tickets and watch the free movie. For complete movie experience, Smart Rewards users can also redeem their free beverage or popcorn just by presenting the coupons at the snack bar.
Through the partnership of Smart Rewards and SM Cinema, users can experience movies like never before and enjoy blockbuster deals in a convenient and innovative way. Text “Rewards” to 9800 for free to start redeeming exclusive silverscreen treats only from Smart Rewards.
To know your available rewards points, text “Points” to 9800. For further details, see Smart flyers and print ads, or visit

SM Prime Holdings, Inc.

SM Prime Holdings, Inc.
Mall of Asia Arena
Annex Building
Coral Way cor. J.W. Diokno Blvd
Mall of Asia Complex, Pasay City
1300 Philippines