Not just for lovers
Wednesday, February 29, 2012
Manila Standard by Joba Botana

Unilever’s biggest and grandest event of the year -- The Close Up Pyromusical which will run until March 17 at the SM Mall of Asia -- is not just for lovers but for anyone who wants to have fun.
In a press conference held at Cirkulo in Makati, Close Up brand manager Bryan Duruin shared the exciting activities what one can expect with the launching of the Close Up Pyromusical.
“This will be the grandest, most exciting Close Up event of the year and this one is for everyone to enjoy,” he says.
Some of the world’s most outstanding fireworks masters from 11 countries compete for the honor of being the world’s best. To add romantic sparkle, Close Up Pyromusical also featured a special show through its timeless Close Up classic, the Closer You and I.
Aside from these much-anticipated activities, couples or even single men and women, also enjoyed the biggest Close Up Pyromusical event this season of love, the Close Up Pyropalooza, which recently kicked off at the Music Hall of SM Mall of Asia.
Pyropalooza, according to Duruin, is a fusion of spectacular firework display and a music concert with no less than the American idol star David Archuleta leading the musical talents.
Performing with Archuleta at the event were some of the country’s up and coming bands and artists including Zia Quizon, pop rock bands Indios and Never The Strangers, plus a special appearance from YouTube sensation and real-life couple, JAMICH.
“There will be fun booths and activities weekly, designed for everybody to enjoy. And what’s more, photographers will be all over the venue to capture and make your Close Up moments even more memorable,” says Duruin.
Get free access to this event by simply exchanging P100 proof of purchase of any Close Up product for a free ticket worth P100 or get a 50 percent discount on P300 and P500 worth of tickets at the SM MOA booths.
You may also get a chance to win romantic prizes such as dinner for two in some of the romantic spots in the metro or Close Up Valentine’s gift packs with the Close UP get Closer photo contest. Simply capture your most “kilig” Close Up moments at the Pyromusical event and post it on your Facebook wall or blogs.

SM Prime Holdings, Inc.

SM Prime Holdings, Inc.
Mall of Asia Arena
Annex Building
Coral Way cor. J.W. Diokno Blvd
Mall of Asia Complex, Pasay City
1300 Philippines