SM Prime aspires to be the world-class Filipino brand in the integrated property development industry that acts as a catalyst for economic growth, committed to deliver innovative and sustainable lifestyle cities, thereby enriching the quality of life of millions of people.
SM Prime commits to the following mission:
- To constantly meet the ever-changing needs of the customer
- To increase shareholder value and to deliver sustainable long-term growth
- To be the employer of choice
- To nurture communities where we serve
- To act as a catalyst for economic growth.
Focus. Hard Work. Innovation. Integrity. Prudence.
SM Prime reviews its Mission, Vision and Values at least every three (3) years.
By-Laws and Articles of Incorporation