SM's Operation Tulong Monday, August 13, 2012
Philippine Daily Inquirer
In response to the needs of flood victims in evacuation centers, SM City Novaliches in coordination with SM Foundation gathered truckloads of groceries for thousands of families who needed food and other relief goods.
The beneficiaries mostly included the affected residents of Barangay Gulod, Novaliches, which went 80-percent underwater.
SM Super Malls president Annie Garcia said all SM Super Malls wherever possible will have drop off points for donations of relief goods in line with the SM Cares program.