The best of Bicol products and the color of its festivals will be featured anew with the Department of Tourism’s "Gayon Bikol Fiesta" and the Department of Trade and Industry’s "Orgullo Kan Bicol" to be held at the SM Megamall Megatrade Hall from October 2 to 5.
Dubbed "Gayon Bikol sa OK Bikol," the annual trade fair and festival will highlight the region’s hottest tourist destinations, as well as native products.
According to DoT V Regional Director Maria Ravanilla, the fair aims to promote market linkages with the players in the travel industry, trade buyers and investors to boost Bicol’s tourism, trade and investment potentials.
The region’s six provinces will showcase their best destinations and festivals through a wide array of exhibits, while local government units will highlight their native products under the DTI’s "One Town, One Product (OTOP)" program.
Bicol is composed of the provinces of Camarines Norte, Camarines Sur, Albay, Sorsogon, Catanduanes and Masbate. Cultural performances and entertainment numbers featuring Bicolano artists, namely, the L Ray Villafuerte Cultural Dancers, kundiman champion Vanessa Rayel, Eddie Suarez, Gino Padilla and Lou Bonnevie, the Universidad de Sta. Isabel Dance Troupe, Pork Barrel Band and magician Lou Hilario will liven up the show.
Ravanilla noted the steady increase of tourist arrivals in the region because of the development of new tourist attractions, such as the CamSur Watersports Complex, the white sand beach resorts in Misibis, Albay and Caramoan, Camarines Sur.
There is also the timeless allure of Mayon Volcano, Bicol’s iconic landmark, Spanish-era baroque churches, and the mouth-watering spicy regional cuisine.
Other unique destinations and adventure activities include interaction with the whale shark or butanding in Sorsogon, the rodeo festival in Masbate , and surfing areas in Camarines Norte and Catanduanes.
Bicol has also become accessible with the entry of various domestic airlines offering affordable fares.
Ravanilla, who just came from a successful promotional blitz in France, also revealed the vast potential of the European market looking at the Bicol region as an adventure destination.