Cinderella‘s newest concept store at SM Megamall
Thursday, July 8, 2010

LET your eyes get a second look at the new Cinderella Store at SM Megamall. Just recently, revamped itself to have an irresistibly fresher and more fashionable look. Just as every fashion-conscious girl and guy, Cinderella sees to it that its store is up-to-date and in constant pursuit of makeover towards what’s best for the customers and its market.

What’s more exciting is that along with its latest face-lift are its newest collections for the season for Clarks and British India, its image rebranding for Pierre Cardin, and its hottest new brand, Pretty Fit.

Officially, Pretty Fit has just set foot in the Philippines this year. Pretty Fit is a sophisticated bags and shoe line imported from Singapore which evolved from a consignment counter in a department store in 1994 into today’s well-established international quality shoe retailer with a chain of unique boutiques across the globe - in over 15 countries excluding Philippines such as Australia, Bulgaria Cyprus, Dubai, Egypt, Japan, Malaysia, Mauritius, Pakistan, Qatar, Saudi Arabia, South Africa, Thailand, Turkey and Vietnam. Pretty Fit’s launching collection for the fabulous Filipinas includes sling-backs, strappy sandals, ballerina shoes, t-strapped flats and the like in cool colors, distinct designs and fine materials.

Pretty Fit is well known for its comfort, using lambskin and soft embossed leatherette with lightly padded insole. Pretty Fit is now available at Glorietta 3 Level 2 and Cinderella Megamall Level 2 Bldg. A. Pretty fit is created by substance fashioned by style.

Good news to guys! Cinderella’s premium line from Paris, Pierre Cardin (PC) has taken its brand to the next level. Now more catered to young, stylish modern men, Pierre Cardin has developed its image and direction from classic to classy and cool. This time, PC has revived into fresh, hot and fashion-forward brand for the men of the metro, whether for casual or corporate.

SM Prime Holdings, Inc.

SM Prime Holdings, Inc.
Mall of Asia Arena
Annex Building
Coral Way cor. J.W. Diokno Blvd
Mall of Asia Complex, Pasay City
1300 Philippines