| | Evolution of Philippine architecture showcased Tuesday, June 26, 2012
In celebration of Filipino Heritage Festival in May, mallgoers had a rare glimpse of the evolution of the Philippine homes and buildings in Gusali: Evolution of Philippine Architecture, an eye-opening exhibit launched in SM City North Edsa and later traveled to SM City Dasmarifias and SM City Bacoor, both in historic Cavite.
The exhibit was composed of 57 photos that showcased structures inspired by modern or indigenous, Spanish colonial, American colonial and many other trends in the evolving Philippine architectural landscape. The exhibit was divided into four parts: Kalakalan (trade), Pamahalaan (government), Simbahan (worship) and House (tirahan) each depicting the country's architectural evolution in these different types of structure. Gusali showcased Philippine architecture as a melting pot of various forrns and influences. At best, it is a "cacophony"of western tools and technology, addressing climate factors and employing the skills and talents of local craftsmen and artisans; it transforms what in fact is foreign, into something that mirrors Filipino sensibility and taste.
The Gusali exhibit's launch at SM City North Edsa was attended by Filipino Heritage Festival Inc. (FHFI) President Armita Rufino and other FHFI executives: Finance Director Araceli Salas and Board Member Charlie Rufino. Honorary Consul of Guatemala Mely Ablaza, Madam Yan Donko, wife of Austrian Ambassador Wilhelm Donko; Honorary Consul of Lesotho Antonio Rufino, the Administrative Attache of Kingdom of Lesotho Violeta Munez and renowned architect Lor Calma graced the event. They were all welcomed by SM VP for Marketing Communications Millie Dizon and SM City North Edsa's executives: Regional Operations Manager Renee Bacani and AVP for Marketing Ruby Ann Reyes.
A performance by the Philippine Youth Symphonic Band, with conductors Romeo San Jose and Arnaldo Custodio, serenaded the audience during the launch. This versatile band composed of 64 young, dedicated, talented and skilled musicians sang Filipino songs. Meanwhile, a performance by the Philippine Ballet Theater was held during the Bacoor stop of the exhibit.
The Filipino Heritage Festival is a yearly month-long celebration featuring performances, visual arts, exhibits, thematic culinary events and other activities emphasizing traditions and customs performed on heritage sites. Traditionally held in May through Proclamation 439, this is in "recognition of the need to create among the people a consciousness, respect and pride for the legacies of Filipino cultural history, and a love of country."
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SM Prime Holdings, Inc.
SM Prime Holdings, Inc.
Mall of Asia Arena
Coral Way cor. J.W. Diokno Blvd
Mall of Asia Complex, Pasay City