Mall of Asia Arena hosts the 65th Miss Universe Coronation
Iris Mittenaere of France being crowned by former Miss Universe Pia Wurtzbach of the Philippines. The Miss Universe competition, one of the most prestigious beauty pageants in the world, held its 65th Grand Coronation Night at the Mall of Asia Arena in Pasay City. It is the third time that the Philippines hosted the Miss Universe since its establishment in 1952. THE HISTORY OF MISS UNIVERSE IN THE PHILIPPINES The 23rd Miss Universe pageant in 1974 was the first time that the Philippines hosted the event, held at the Folk Arts Theater. The 43rd Miss Universe followed in 1994, held at the Philippine International Convention Center (PICC). So far, three outstanding Filipinas—Gloria Diaz in 1969, Margarita Moran in 1973, and Pia Wurtzbach in 2015—have won the coveted crown. Steve Harvey and Ashley Graham hosting the Ms. Universe event. BRINGING THE PAGEANT IN THE COUNTRY With Pia Wurtzbach winning the crown in the 64th Miss Universe, rumors have circulated that the Miss Universe Organization is taking its 65th Grand Coronation to the Philippines. The organization’s president, Paula Shuggart, took time to do an ocular visit at the Mall of Asia Arena during the earlier stages of the pageant’s planning. Shuggart was impressed on the venue’s infrastructure and the magnitude of SM’s assets in the country, so much so that the organization awarded the hosting contract to Gov. Luis “Chavit” Singson of LCS Group of Companies. From there, the Mall of Asia Arena was chosen as the main venue for the 65th Miss Universe Coronation Night and Preliminary Competitions. Top 3 Candidates of the 65th Ms. Universe—Andrea Tovar of Colombia, Iris Mittenaere of France, and Raquel Pelissier of Haiti. A TRULY HISTORIC SM SYNERGY PROJECT SM Lifestyle Entertainment (SMLEI) saw this as a wonderful opportunity to make it an SM Synergy project, tapping various SM properties that will contribute to prepare and maximize its assets to make the show a great success. SM Hotels and Convention Corporation (SMHCC) was tapped for the various activities and needs surrounding the pageant hosting. The Conrad Manila and Pico Sands Hotel hosted the pre-event functions and served as the official hotel residences of the Miss Universe candidates. The kick-off celebration of the pageant week, the Governor’s Ball, was held at the SMX Convention Center where the beautiful candidates enjoyed an evening of gastronomic delight prepared by Via Mare. The Miss Universe Coronation Red Carpet Night was also held at the same venue, with famous local and foreign dignitaries attending the event. Ms. Universe candidates in their stunning evening gowns The candidates and their families also visited the S Maison Mall and Mall of Asia (MOA), enjoying various shops and restaurants and sharing their experiences through their personal social media accounts. The eventful week of the prestigious beauty pageant saw its culmination on the Grand Coronation Night held at the Mall of Asia Arena. The live show attendance, social media, and live streaming activity all registered as one of the highest in the history of the competition. Overall, the Miss Universe Organization highlights that the 65th Miss Universe Coronation was the best yet. As one country, together with SMLEI, everyone in MOA Arena welcomed the candidates with cheers and joy—successfully drumming up anticipation towards the Grand Coronation Night and making it a pageant to remember.