SM Prime and all SM Supermalls support National Flag Day 

(28 May 2019, Pasay City, Philippines) SM Prime Holdings, Inc. (SM Prime), one of the largest integrated property developers in Southeast Asia, along with all its 72 SM Supermalls in the Philippines, joined the STOP and SALUTE CAMPAIGN in celebration of the National Flag Day.  The campaign is an initiative of the Salute to a Clean Flag Movement, a non-political, private sector initiative that aims to revitalize patriotism through the education of flag management.


The flag ceremony which was held in front of Mall of Asia commemorates the first unfurling of the Philippine Flag on May 28, 1898 in Kawit, Cavite. The event was attended by representatives from the National Historic Commission of the Philippines, Bureau of Fire Protection, Philippine National Police and representatives from the different business units of SM Prime and locators within the Mall of Asia Complex.