Mall-goers buckled-up for another fun experience for the whole family at SM Supermalls.  This June, the retail giant rolled out the rich automotive history of Chevrolet in a one-of-a-kind car show and exhibit held at the SM Mall of Asia.

“We want to give our customers a memorable experience when they come to SM Supermalls,” says Joaquin San Agustin, Senior Vice President for Marketing at SM Supermalls.

The Atrium Hall of SM MOA was converted into ‘Chevy Central’ where iconic vintage cars such as the Chevrolet Camaro and Chevrolet Corvette were given highlight. New Chevrolet vehicles were also on display.

The exhibit, launched June 16, 2017, is part of SM Supermalls’ effort to bring global brands closer to Filipinos. “Cars and trucks are really an attraction for our shoppers,” shares San Agustin.  He adds that the launch of ‘Chevy Central’ is also timely as dads are celebrated in June.

“We have a full car lineup that perfectly fits any lifestyle and any life stage,” says Chevrolet Philippines Senior Vice President for Marketing Lynn Manalansang Buena.

SM Supermalls Senior Vice President for Marketing Joaquin San Agustin with Chevrolet Philippines Senior Vice President for Marketing Lynn Manalansang Buena.

The retail giant brings ‘Chevy Central’ in selected SM branches nationwide.

Expect more popular global brands to be featured at SM Supermalls until December 2017. Learn more about #ExperienceTheWorldAtSM at smsupermalls.com.