SAMSUNG, in partnership with SM Appliance Center, recently launched its first Convergence Zone in the Philippines through the S-Path, Samsung’s convergent ecosystem. The event also coincided with unveiling of SM Appliance Center Makati’s new look. 

“SM Appliance has worked together with Samsung to bring shoppers a new and unique shopping experience,” says Baby Cheng, SM Appliance Center executive vice president as guests converged during the event.

Samsung Electronics Philippines Corporation president Chung Lyong Lee, on the other hand, reiterated that Samsung fully shares SM Appliance Center’s commitment to continuously striving to deliver the best services and quality products to their customers “through innovation and technology in a fast changing industry and society.”

The Convergence Zone is a new way of providing the best customer service for appliances and gadgets. It makes consumer journey in the store more engaging, interactive and interesting via the S-Path, a replica of a home that functions with convenience through convergent appliances and gadgets from Samsung. A leader in digital convergence technology, Samsung has appliances and devices that can be easily controlled and programmed to interact with one another. 

SM Investments Vice Chairman Teresita Sy-Coson and Samsung Electronics Philippines Corporation Mr. Chung Lyong graced the event. Samsung brand ambassadors Phil and James Younghusband, were able to witness the enhanced look of the SM Appliance Center Makati and personally experience the S-Path. They were guided through the S-Path where they observed its highlights, and see the way a mother, father and son interact together in an ideal home. 

Check out the Samsung’s Convergence Zone and the new look of SM Appliance Center at the 4th floor of SM Makati.