Ruther Orquia entertains the guests of SM Cinemas Family Movie Day with his puppet Titoy 

In this day and age of mobile gadgets, it is no longer unusual to see families together but whose members prefer to scroll through their social media accounts or surf on the Web than have a conversation.
 
“With everyone’s busy schedule, and also with all the kids having gadgets nowadays and of course, school and other requirement, it’s harder for families to bond together,” laments Stephanie Henares, senior public relations manager for SM Lifestyle Entertainment, Inc.

Hence in a bid to keep Filipino family bonding tradition alive in the digital age, SM Cinema is offering two complimentary movie tickets for children below four feet for every purchase of two regular movie tickets on weekends. The exclusive movie screening is courtesy CrystalSky Multimedia. 
 
“It’s important to have that bonding moment with dads, moms and their kids,” says Henares.
 
During the promo duration, from July until December, SM Cinema will be exclusively screening different kid-friendly movie each month, like Pinocchio, Sammy 2: Escape from Paradise, Ultraman Ginga, Ooops: Noah is Gone in 3D and Dino Time in 3D.
 
In addition, the complimentary tickets also come with skating and bowling passes. “If everything goes well and really pulls families together, we would love to do it again next year,” enthuses Henares.
 
SM Cinema Family Movie Day launch brought families together with several activity booths and games. Pilipinas Got Talent Season 1 grand finalist, Ruther Orquia, a puppeteer, graced the event with two acts that entertained the audience.