The SM Group announced recently during an exciting program at MOA Arena a timely collaboration with the Walt Disney Company Southeast Asia to bring the Disney brand closer to Filipinos through mall, retail, entertainment and amusement opportunities. The two companies aim to bring Disney, Marvel, Pixar and Star Wars brands to life through unique Disney experiences at SM’s many leisure and entertainment properties.
Said Edgar Tenejero, president of SM Lifestyle Entertainment, Inc: “We are thrilled to be associated with the iconic Walt Disney Company. Mr. Henry Sy, Sr. envisioned and purposed a second home for Filipinos across the nation where they can create memorable bonding memories with their families through amusement facilities, retail centers, and food establishments, all found in one mall.”
Rob Gilby, managing director of The Walt Disney Company Southeast Asia, said, “Every day we make millions of Filipinos laugh and smile with our stories and characters from Disney, Marvel, Pixar and Star Wars. We have worked with various arms of The SM Group over the years and today we are delighted to announce our collaboration on a comprehensive plan to create magical moments and memories that will last a lifetime for fans across the Philippines.”
THE SM GROUP executives led by SM Prime Holdings Inc. president Hans Sy; SM Retail Inc. president George T. Mendiola; SM Supermalls president Annie Garcia; SM Lifestyle and Entertainment Inc. president Edgar Tenejero with Walt Disney Asia president Paul Candland and Walt Disney Company Southeast Asia managing director Rob Gilby, Donald Duck, Daisy Duck, Mickey Mouse, Minnie Mouse and Goofy at the recent ceremonial launch of SM and Walt Disney partnership at the Mall of Asia Arena.
To officially jumpstart their collaboration, SM and Disney launched a “Star Wars Galactic Christmas” exhibit to welcome the latest installment of the movie “Star Wars: The Force Awakens.” It will feature life-size figurines of characters from the movie, interactive games, and official merchandise from the SM Store and Toy Kingdom. So watch out for the “Star Wars Galactic Christmas” event in
Photo shows (from left) Walt Disney Asia president Paul Candland and SM Prime Holdings Inc. president Hans Sy with his family at the recent ceremonial launch of SM and Walt Disney partnership at the Mall of Asia Arena.
By the way, the announcement of the SM and Disney collaboration at MOA Arena happened through a musically-laden program highlighted by the appearance of Mickey and Minnie Mouse, Donald and Daisy Duck and Goofy. Morisette Amon, Rhap Salazar, Children’s Choir and the Manila Philharmonic Orchestra Manadaluyong also performed at the event.