The newly opened FitFlop boutique located at first level SM Southmall, literally rises up to fashionista fans’ expectations as the most extensive, exclusive FitFlop shop ever to grace local shores.

As the third FitFlop concept store, the focus of the boutique is definitely trendy beautiful, displaying an overall modish vibe that perfectly captures the stylish individual tastes of fashion-forward ‘shoeaholics’. Complimented by a fresh layout featured with natural elements such as wooden flooring and modern larger-than life signage, the store’s contemporary-minimalist interior influences blend in the brand’s chic trademark yellow and red tones with each piece of modular pod chair and table nestled in strategic nooks of the room.

FitFlop shoppers will also definitely be in awe with the shop’s abounding footwear gems as these are all set to cater a broader market. Featured in the lineup are the award-winning brand’s always-fabulous creative finds such as best-sellers Walkstar collection,

FitFlop, which revolutionary Microwobbleboard technology provides maximum support and adds chic glamour to fitness while walking, was awarded an APMA seal of approval (American Podiatric Medical Association) and have recently won Drapers Footwear of the Year for 2011. Bio-mechanically engineered to give leg muscles safe and effortless workout, FitFlop’s scientifically proven physical benefits include improved body posture, enhanced muscle tone and activity, and relief from various bodily strains such as plantar fasciitis, heel spurs, chronic back pain, sciatica, osteoarthritis, RLS (restless leg syndrome), scoliosis and degenerative disc disease.

Exclusively distributed locally by Primer Group of Companies, FitFlop is also available at the 2nd level, Entertainment Mall of the SM Mall of Asia and in SM City Cebu. For the complete list of authorized dealers, visit its fan page at facebook.com/Fitflop Philippines.