Leading property developer SM Prime Holdings Inc. has broken grounds for its P3.2 billion for ThreeE-comCenter, the latest project of the company’s Commercial Properties Group (CPG).
In an interview, SM Prime senior vice president for the CPG David Rafael said they have accelerated the development of the commercial buildings because demand from the business process outsourcing (BPO) industry continues to be strong.
The 15-storey commercial building will rise within the prime business location of SM’s flagship master-planned development, the 67-hectare Mall of Asia (MOA) Complex in Pasay City.

THREEE-COMCENTER GROUND-BREAKING CEREMONY – Shown at the ThreeE-comCenter ground-breaking ceremony at the MOA complex Pasay City, on September 26, 2014 are (from left): David Zaballero, Arquitectonica, RIBA director design manager; Carolino O. Perez Jr., CH Perez Bros. Consultancy Corp. President and Managing Director; Jose Ramon Carunungan, UAP, PIEP Principal Architect/Environmental Planner; and David L. Rafael, SM Prime Holdings, Senior Vice President Commercial Properties Group. (Regie D. Mason)
Similar to its predecessors, ThreeE-comCenter boasts of a dynamic architectural design by Miami-based architectural firm, Arquitectonica featuring semi-circular twin towers with a total gross floor area of 111,727 square meters.
SM Prime has already completed two E-Com buildings at a cost of P1.8 billion and P2.5 billion, respectively, and will complete another one in April next year at a cost of P3 billion.
Rafael said they expect to earn P1 billion in annual rental revenues from ThreeE-comCenter.
He added that SM Prime will be developing three more smaller cyber buildings in Metro Manila. These will have lower GFAs of 80,000sqm or less and will be stand alone buildings.
ThreeE-com is designed to efficiently cater to the daily needs of its tenants offering retail units on the ground and a portion of the fifth floor called ThreeE-com Prism Plaza.
The three-level parking podium is located at the second to fourth floors and offices are from the fifth to the 15th floors.
ThreeE-comCenter will cater to the growing demand for office space from the outsourcing industry as well as shipping, logistics and other businesses.
This project will continue to establish the E-comCenters as a premier address in Metro Manila given its ideal location and well-planned environment.
“The BPO sector has been one of our major economic growth drivers and it has not exhibited signs of slowing down. This gives us the confidence and motivation to continue pursuing projects like this,” said Rafael.