SM Prime Holdings, Inc., the country’s dominant shopping mall developer and operator, has scheduled the launch of the SM City Rosales Annex for Friday, increasing SM Rosales’ total ground floor area to 60,989 sq.m.

In a disclosure to the Philippine Stock Exchange, SM Prime said SM City Rosales, which was inaugurated only in November 2008, is located at Barangay Carmen, at the eastern portion of Rosales, Pangasinan.

SM Prime President Hans T. Sy said ‘our immediate expansion of SM City Rosales lays claim to the municipality’s strong local economy and enabling environment for business.’

He added that its continued progress in agricultural, and transport services further contribute to a heightened level of consumer activity, prompting us to pursue the expansion without delay, a record of sorts for both SM Prime and the municipality of Rosales.’

The anchor tenant of SM City Rosales Annex is the SM Department Store, which will occupy 16,686 sqm of floor space. In addition, the Annex will house Greenwich, Chowking, Pancake House, and 7-Eleven, among others.