YOU may not be an A-list star hounded by paparazzi and admirers alike, but thanks to a new campaign by Sony Ericsson and SM Malls, your smiles can still command a seven-figure sum.

Launched last week, “Spread the Smiles” aims to collect a million smiles to raise P1 million. The fund will then be donated to United Nations Children’s Fund (Unicef) to support the organization’s local initiatives for primary education.

Patrick Larraga, marketing manager for Sony Ericsson, said the campaign hopes to attract 1 million smiles before its deadline on June 30.

He said Sony Ericsson will donate P1 for every smile collected in Sony Ericsson “smile booths.” Meanwhile, a P20 donation will give donors a Digiprint photo printout, raffle ticket to win a Sony Ericsson C150 Cyber-shot phone and a spot in the Smile Wall, which will rise in SM City North Edsa Sky Garden Bridgeway.

He said smile booths are located within Sony Ericsson Experience shops in 17 malls all over the country. Partner SM Malls include SM North Edsa, SM Mall of Asia, SM Megamall, SM Cebu, SM Davao, SM Iloilo, SM Pampanga, SM Baguio and SM Manila.

“This campaign goes toward our efforts in early education,” said Vanessa Tobin, Unicef country representative. Tobin said the current primary school completion rate hovers around 70 percent, and the drop-out number is still “high.”

She said the campaign will help Unicef with its projects spread in 19 provinces and five cities which, Tobin said, range from the Cordillera Administrative Region in north to Northern Mindanao and Caraga regions. Ensuring that boys and girls around the world will be able to complete their primary education is one of the UN’s eight Millennium Development Goals due in 2015.

The event also served to highlight mobile phones equipped with Sony Ericsson Smile Shutter technology, a feature which focuses on a subject’s smile before taking the picture.

“Sony Ericsson Cyber-shot phones with Smile Shutter are perfect for capturing those smiles, storing those smiles and spreading those smiles for others to enjoy,” said Larraga in a statement. Sony Ericsson phones carrying this feature are the 3.2-megapixel C510, 8.1-megapixel C905 and the 5-megapixel C903, which the company said will be launched soon.