New design elements, a natural feel, a focal glow and  sepia toned graphics are some of the highlights of the newly renovated Kultura Filipino store at SM Makati.

The new Kultura store at SM Makati features a warmer ambiance and specialized lighting to highlight all products.

The 1,200 square meter store’s modern interiors and special lighting capture the philosophy of Kultura’s merchandise. A mix of metal and wood in natural, earth tones are used intermittently to achieve a natural feel. All these provide multiple textures that add charm and character to the store.

The naturalness of the store highlights the authenticity of Filipino home.

“We wanted a warm, friendly, approachable ambiance,” says Kultura’s architect and light director Mark Wilson. “We helped achieve it through warm color temperature in the lighting, earth tones in the finishes, and by throwing the greatest light on the merchandise.”

The store brings special attention to the merchandising, with new display setups and the emphasis of lighting at the store’s focal points. This way, items from different categories and collections- from Fashion, Home, Souvenir, Crafts for a Cause, and Delicacies- are exquisitely enhanced.

At its new store, Kultura remains true to form in combining Filipino ingenuity with world-class materials and artisanal designs for a discriminating market.

Capiz pieces with fresh green and white bamboo motif