June 28, 2014, Marilao, Bulacan – The successful launch of The My City, My SM, My Cuisine book here recently has given guests a glimpse into the different menus available in the region.

The Filipino recipes in one cook book, a joint publicity effort of SM City Baliwag and SM City Marilao, celebrate the history, diversity and rich tradition of Philippine cooking as well as the exciting flavors of Philippine regional cuisine.

These include treasured heirloom recipes of some of the country’s most prominent personalities.

Manila Bulletin learned from SM City public relations officer here Gladyz May Latiza that the My City, My SM, My Cuisine book was formally launched at SM Aura Premiere last February 25, published by People Asia with compilation of both winning and participating recipes from the My City, My SM, My Cuisine campaign that SM spearheaded from 2011 to 2013 in key cities around the Philippines where SM malls are.

Because it is a take-off from the previous My City, My SM campaign which highlights tourism, the campaign sparked interest in the featured cities as it made more than 20 stops in SM’s host cities from as far north as Baguio to as far south as Davao.

It was in 2011 when SM City Marilao launched its first leg of My City, My SM, My Cuisine campaign where the SM team discovered the heirloom recipes and treasure trove of culinary gems from prominent families who opened their homes and shared their prized recipes as well as heartwarming stories in the process. (Freddie C. Velez)