MANILA, Philippines – SM Prime Holdings Inc. opened its first mall in the Cagayan Valley region on Friday.

The SM City Cauayan in Isabela is located in the central business district of the Cagayan Valley, which houses more than 2,000 businesses.

The strip mall is also accessible by 11 Isabela municipalities with about half a million residents.

The mall is SM’s first open strip mall, covering a gross floor area of about 66,299 square meters.

It carries SM’s flagship brands–SM Store, SM Supermarket, Watsons, ACE Hardware, and SM Appliances–as well as other fashion brands and restaurants.

SM said the region will also have its first movie theater with the SM Cinema.

“We are excited about the opening of SM City Cauayan which is situated at the industrial and commercial hub of the Cagayan Valley region. We look forward to serving thousands of our countrymen as we continue to expand in various regions of the country which offer so many opportunities for growth,” SM Prime President Hans Sy said in a statement.

SM City Cauayan is SM Prime’s 49th mall in the country. SM City Angona and SM Zibo in China are expected to open within the year.

SM Prime earlier said it is planning to open more than 30 malls in the next five years in the Philippines and China.