When SM Prime Holdings President Hans T. Sy opened the doors of SM City San Jose del Monte last April 29, shoppers quickly packed the mall, eagerly heading to their favorite shops and restaurants.
There was a blessing the day before graced by local officials: Bulacan Governor Wilhelmino Alvarado, Vice Governor Daniel Fernando, San Jose Del Monte Mayor Reynaldo San Pedro and Vice Mayor Eduardo Roquero. Araneta Properties CEO Gregorio Araneta, whose group is spearheading a large development in the area, also attended the event with his wife Irene Marcos Araneta and Ilocos Norte Congresswoman Imelda Marcos.

Located on a 60,193-sqm site in Barangay Tungkong Mangga along Quirino Highway, the 101,407.28 sqm five-level mall (three levels of retail, and two levels of basement parking and a pond area) will serve shoppers in San Jose Del Monte City and nearby towns in Bulacan, North Metro cities like Caloocan and Quezon City, as well as several areas in Rizal.
The new mall is the third in the province of Bulacan after SM City Marilao and SM City Baliwag.
Located at the northeast periphery of Metro Manila, the City is bounded by the Bulacan municipalities of Marilao and Santa Maria on the west, and Norzagaray on the North. Quezon province lies to the east, Rizal province to its southeast, and Caloocan City to its south.
SM City San Jose Del Monte’s interiors are organized around a central atrium that terraces back at each level, allowing natural clerestory light to reach deep into the building. Pedestrian bridges cross the atrium on each floor, while stairs, elevators, and escalators traverse the space vertically, contributing to the dynamic fee of the interior.
The space is further accentuate by distinct, vivid bans of color and a collection of vibrant planting on the lower ground level, all of which together give the space a festive, contemporary appearance.