SM Prime Holdings, Inc, and SM Supermalls immediately responded to the call for rescue and relief operations in Pangasinan to help out victims of Typhoon Pepeng. The company utilizing its resources, as well as employing the help of the Philippine Navy, conducted evacuation efforts as well as started sending relief goods to the area.

The efforts were led by none other than SM Prime Holdings, Inc. President Mr. Hans T. Sy, who personally flew to Rosales, Pangasinan to oversee and participate in the operations. This involved the evacuation of people to safer grounds and to take sick people to San Carlos City hospital.

SM Supermalls President Ms. Annie S. Garcia, meanwhile is overseeing the packing of relief goods that will be sent shortly to Pangasinan for the victims. This is done through the effort of Operation Tulong Express where donation bins are set up in all 8M 8upermalls nationwide. This is in partnership with Caritas Manila (For Typhoon Ondoy victims) and SM Foundation, Inc.

Operation Tulong Express is currently accepting and assembling donations to be sent to Rosales, Pangasinan for distribution. Operation Tulong Hotlines are open for inquiries. Interested parties may call 508-5670/71 or email [email protected]. For cash donations, you may deposit them to SM Foundation, Inc. BDO Account No. 1500070694.