MANILA, Philippines – The Philippines will take center stage in the global franchising industry this week when Franchise Asia Philippines 2015 opens its gates to about 500 home grown and foreign participants and over 50,000 attendees, including business experts, and trade buyers, making it the biggest, grandest and most anticipated franchising event in the world this year.
The Philippine Franchise Association (PFA) gathered the best minds in the industry to head the different committees and subcommittees and ensure that the event will be another global spectacle and follow the success of Franchise Asia 2011, 2012, 2013 and 2014, which gave the Philippines, through PFA, the honor to host the convergence of the top leaders in the international franchise community and the record-breaking International Franchise Conference and International Franchise Expo.
The week-long event started with the Certified Franchise Executive (CFE) Program on Monday and Tuesday at the AIM Conference Center Makati with noted US franchising expert and one of the world’s brightest certified franchise executive – Global Franchise Masters Private Ltd. managing director and CEO Harish Babla, CFE, facilitating the program. The CFE is a mini-MBA professional development program designed to enhance the knowledge and skills of franchise professionals.
Festivities will then shift to the SMX Convention Center starting today with the International Franchise Conference from June 10 to 11.
Among the topics to be discussed at the two-day International Conference are: Retail 2025 – Reconfigure for Success; The CFO Forum: Managing Growth; The CMO Forum: Marketing Strategies to Different Generations; Emergence of a New Franchise Leader in a Chaotic World; The Future of Digital Marketing and its Impact to Business; The CEO Forum: Business Leadership and Strategies Amidst Globalization; The ZEE Forum: Inspiration and Insights from Successful Franchisees.
After that will be the International Franchise Expo on Friday until Sunday (June 12 to 14).
For inquiries, call the PFA secretariat at (632) 687-0365 to 67 or email [email protected] or log on towww.franchiseasiaphl2015.com.ph. For more details on the International Franchise Conference