Success is an iceberg; what people see is only on the surface,” says Time Magazine writer Alex Altman. Its pinnacle juts out of a vast ocean, yet beneath it, unseen, are things that make it rise gloriously to the top: hard work, sacrifices, discipline, perseverance, rejections, failure and risk. Crystals of small victories and tribulations slowly coalesce and gather momentum, forming an iceberg of success: solid, sturdy, hard-to-break. This success is every entrepreneur’s dream and SMDC is helping to achieve it. 

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