ESCAPE to petal paradise as floral prints bloom at SM this summer!

This season’s fashion floral prints are far from shrinking violets – they are bigger, brighter, and bolder than ever. Philosophy and Prima’s clothes are full of brilliant floral imagery in clean, modern shapes.

Designer Efren Ocampo, on the other hand, has dreamy dresses with outsize floral prints in vibrant colors. He explores the romantic side of flowers in light, diaphanous fabrics, as well as soft drapes, ruffles, and layering.

Photographed at Lake Camarin Resort in Caliraya, this fun and fab floral printed dresses are perfect for a casual outing during the day, or to an after-six cocktail event.

Exotic, exuberant, and elegant, the floral collections of Prima and Philosophy are available at the Ladies Wear Department of the SM Department Store, while the Efren Ocampo line is available at the Boutique of selected SM stores in Makati, Megamall, SM City North EDSA, and the SM Mall of Asia.