RESIDENTS in the north Metro area can now enjoy upscale shopping as SM City Fairview launches its new Annex with upmarket stores, specialty restaurants and superb services.

With the new Annex, the mall has not only become bigger with an additional 133,000 square meters housing almost 100 tenants, including an approximately 6,000 sq m call center. More significant, the view has definitely become better.

The mall expansion is a well-integrated, unique addition to the original SM City Fairview Mall and Annex that enhances the shopping experience with new amenities and features, organized around a dramatic, semicircular Great Court.

The two-story Great Court forms a terminus of one end of the mall, anchored by a new ACE Builders Center. One side of the court is gracefully arced, dynamically contrasting with a vibrantly colored feature wall on the opposite side that overlooks the court.

The ground level of the Great Court is configured to be a venue for a variety of activities-from musical performances to fashion shows, from people-watching to power-shopping.

A sweeping double-height curtain wall opens onto the front of the mall, providing ample light and views out of and into the Great Court. This is balanced by a continuous clerestory bringing additional daylight into the heart of the expansion, assuring that the area will remain well lit inside and out.

The exterior of the expansion takes on the colors of the original mall, with vibrant blue signage towers and a new, updated logo identifying all entrances. The primary mall itself is white and stainless-steel overhangs shelter the curtain walls, clerestories and entrances, reducing glare and providing shelter from the elements. Exterior hardscaping and landscaping are extensive and integrated with the expansion’s architecture to the SM City Fairview shopping experience.

SM City Fairview first opened on October 25, 1997, on a 20-hectare site in the intersection of Quirino and Regalado avenues, the seventh SM Prime Holdings mall to open. The main mall features retail anchors like SM Department Store, SM Supermarket and SM Appliance Center, as well as leisure anchors like the 12 state-of-the-art SM Cinemas, SM Food Court, SM Bowling Center and SM Storyland.

Consumer response among residents of the almost 255 villages surrounding City Fairview was overwhelming, with approximately 130,000 shoppers daily basis. And the view just kept getting better. The mall opened its first Annex on May 14, 2004, which houses SM Hypermarket, more restaurants and Palm Drive, which features al-fresco dining.

The new Annex designed by Dsgn Associates has been attracting customers since it opened in 2009.The new expansion brings SM City Fairview’s total floor area to 220,000 sq m, making it the sixth-largest SM Supermall in the Philippines after SM City North Edsa, SM Mall of Asia, SM Megamall, SM City Cebu and SM Southmall in Las Pinas. It serves customers in the north Metro area: Fairview, Greater Lagro, North Caloocan, Novaliches and Bulacan.

With the opening of the new SM City Fairview Annex, shopping standards are redefined, and one can now experience the convenience of high-end mailing so close to home, so much like home.

1) SM City Fairview new Annex offers upmarket stores, specialty restaurants and superb services that enhance the SM shopping.

2) SM City Fairview’s Palm Drive features al-fresco dining.

3) THE new SM City Fairview Annex has 33,000 square meters, housing almost 100 tenants, including an approximately 6,000 sq-m call center.

4) AN elegant stairway leads to the second level of SM City Fairview new Annex.

5) KRISPY Kreme offers not just good doughnuts but also a good place to dine in on the second floor lobby of the SM City Fairview new Annex.

6) THE SM anchors to visit at SM City Fairview include SM Foodcourt.