Residents in the north Metro area can now enjoy upscale shopping as SM City Fairview launches its new Annex with upmarket stores, specialty restaurants, and superb services.

With the new Annex, the mall has not only become bigger with an additional 33,000 sqm housing almost 100 tenants including the approximately 6,000 sqm call center. More significantly, the view has definitely become better.

The mall expansion is a well integrated, unique addition to the original SM City Fairview Mall and Annex that enhances the SM shopping experience with new amenities and features, organized around a semi-circular Great Court.

The two-story Great Court forms a terminus of one end of the mall, anchored by a new ACE Builders Center. One side of the court is gracefully arced, dynamically contrasting with a vibrantly colored feature wall on the opposite side that overlooks the court. The ground level of the Great Court is configured to be a venue for a variety of activities ­ from musical performances to fashion shows from people watching to power shopping.

A sweeping double height curtain wall opens onto the front of the mall, providing ample light and views out of and into the Great Court. This is balanced by a continuous clerestory bringing additional daylight into the heart of the expansion.

The exterior of the expansion takes on the colors of the original mall, with vibrant blue signage towers and a new, updated logo identifying all entrances. The primary mall itself is white and stainless steel overhangs shelter the curtain walls, clerestories, and entrances, reducing glare and providing shelter from the elements. Exterior hardscaping and landscaping is extensive and integrated with the expansion’s architecture to the SM City Fairview shopping experience.

SM City Fairview first opened on Oct. 25, 1997 on a 20-hectare site in the intersection of Quirino and Regalado Avenue, Novaliches in Quezon City, the seventh mall SM Prime Holdings mall to open. The main mall features retail anchors like the SM Department Store, SM Supermarket, and SM Appliance Center as well as leisure anchors like 12 state-of-the-art SM Cinemas, the SM Food Court, the SM Bowling Center, and SM Storyland.

Consumer response among residents of the almost 255 villages surrounding SM City Fairview was overwhelming, with approximately 130,000 shoppers on a daily basis. And soon the view just kept getting better. The mall opened its first Annex on May 14, 2004, which houses SM Hypermarket, more restaurants, and the Palm Drive, which features al fresco dining.

The new Annex designed by Dsgn Associates has been attracting customers since it opened in 2009.

The new expansion brings SM City Fairview’s total floor area to 220,000 sqm, making it the sixth largest SM Supermall in the Philippines after SM City North EDSA, the SM Mall of Asia, SM Megamall, SM City Cebu, and SM Southmall in Las Pinas. It serves customers in the north Metro area ­ Fairview, Greater Lagro, North Caloocan, Novaliches, and Bulacan.