Quezon City, Philippines — Book Nook, SM Cares’ flagship program that promotes literacy and community engagement, recently hosted another heartwarming storytelling and book donation event at SM North EDSA, The Annex Level 4 Atrium. The session featured Mika Salamanca, Pinoy Big Brother: Celebrity Collab Edition Big Winner, whose presence quickly drew excitement among children and families.
With Mika’s passion for books backing the most recent leg of the initiative, Book Nook continues to inspire a similar kind of love for reading, giving children a welcoming space to explore literature, spark their imagination, and nurture creativity. Each child participant received a personal copy of Mika’s book, while an additional copy was donated to Book Nook to ensure more children can read and enjoy her story during future visits.
“Winning Pinoy Big Brother made me feel that I could take on many new paths, but I chose to start with books because I truly believe in the power of storytelling. Stories can inspire, shape young minds, and spark dreams—and if I can play even a small role in that journey for children, then I know I’m making the right choice,” said Mika Salamanca.
During the session, children eagerly listened to stories brought to life and joined in activities that made reading fun and interactive. Beyond the entertainment, the book donation initiative ensured that more young learners would have access to books, helping develop reading as a habit that extends beyond the walls of the mall.
Parents and participants shared how Book Nook has become a place where children not only read but also discover new ways of learning and bonding.
“As both a parent and an educator, I’m grateful for programs like Book Nook because they create a safe, nurturing space where kids can explore the wonder of reading. Seeing our children light up with excitement as they read books and listen to stories today was a beautiful reminder of how reading can inspire dreams and shape their future, shared Dr. Leah Joyce C. Quilang, Kasarinlan High School teacher and WEngaged PH Youth Org founder.
Book Nook’s ongoing mission is to serve as a community hub—one where children of all ages can discover the joy of books and where reading becomes a bridge to imagination, growth, and lifelong learning.
“Mika’s energy and love for sharing stories made this event memorable for the children, and you can really see that what makes Book Nook special is how it continues to bring families together around books,” said Shereen Sy, Pioneer of Book Nook for SM Supermalls.
This initiative is part of SM Cares’ broader efforts to create spaces that support literacy, education, and community development, alongside other programs that advocate for children and youth. With Book Nook, SM Cares cements its belief that every child deserves the chance to explore worlds and ideas through reading.
Interested organizations or schools are very welcome to partner with Book Nook. For more information on upcoming Book Nook activities or to explore partnership opportunities, visit your nearest Book Nook corner at SM malls or email [email protected].
Celebrating 40 Super Years of Evolving With Every You, SM Supermalls—one of Southeast Asia’s largest mall developers with 88 malls in the Philippines—marks four decades of growing with Filipinos and becoming a trusted space where diverse lifestyles and generations connect, while continuously evolving to redefine the malling experience through sustainability, innovation, and a deep commitment to shaping the future of retail and urban life with inclusive and meaningful experiences.
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