SM Supermalls, a subsidiary of SM Prime Holdings Inc., continues to champion a future-ready, people-centered workplace where innovation, inclusivity, and sustainability thrive—true to its mission of ushering a bold new era for its people, partners, and communities.

PMAP honors SM Supermalls’ HR leadership. From left: Dr. Roland Suico, PMAP National Vice President; Ms. Lily Quintans, PMAP National President; Ms. Cheryll Ruth Lat-Agsaoay, SM Supermalls HR Group Head and Senior Vice President; and Mr. Rene Gener, PMAP Executive Director.

At the 62nd People Management Association of the Philippines (PMAP) Annual Conference and Awards held at NuSTAR Cebu on October 23, 2025, SM Supermalls proudly celebrated two landmark honors among 96 competing organizations across three award categories—solidifying its place as a leader in people management and sustainability.

Cheryll Ruth Lat-Agsaoay: 2025 People Manager of the Year – National Winner

HR Group Head and Senior Vice President Cheryll Ruth Lat-Agsaoay was conferred PMAP’s highest individual honor as the National Winner for People Manager of the Year 2025, a first in SM Group history.

The recognition underscores her transformative leadership in human resources, guided by empathy, agility, and innovation. Her approach reflects the essence of the award: leading with trust, shaping the future of work through technology, and ensuring every SM employee feels seen, valued, and empowered to thrive.

HR as a strategic business partner and leadership coach. SM Supermalls’ HR Group continues to drive people-centered strategies that enable growth, innovation, and high performance across the organization.
Digital innovation with a human touch. SM Supermalls’ HR team advances digital transformation while staying rooted in empathy and meaningful employee engagement.
The HR leadership team behind SM Supermalls’ people-first culture. The team continues to shape a future-ready workforce that champions both people and planet.

“HR will continue to champion innovative solutions with deep human connections. We’ll influence safe and brave spaces where people can be intentional about innovation and collaboration,” said Cheryll.

This milestone is made even more meaningful as SM Supermalls celebrates its 40th anniversary. It is a testament to SM’s enduring commitment to nurture people, grow talent from within, and cultivate a culture where purpose meets performance.

Sustainability Moves: People Program of the Year – NCR Exemplar

SM Supermalls honored for people leadership and sustainability. From left: Dr. Roland Suico, PMAP National Vice President; Ms. Lily Quintans, PMAP National President; Ms. Cheryll Ruth Lat-Agsaoay, HR Group Head and Senior Vice President; Engr. Liza Silerio, Vice President for Corporate Compliance and Sustainability; Mr. George Cheung, Assistant Vice President for Waste Management and Sustainability Solutions; Ms. Michelle Llanos, Vice President for Visayas Mall Operations; and Mr. Rene Gener, PMAP Executive Director.

Equally inspiring is Sustainability Moves, awarded as NCR Exemplar for People Program of the Year. More than a program, it is a movement powered by SM employees’ collective passion for sustainability. Rooted in volunteerism and driven by purpose, it exemplifies how SM Supermalls integrates environmental and social responsibility into its everyday operations.

Empowering communities through volunteerism. SM employees join over 48,0000 volunteers nationwide during the International Coastal Clean-Up in September 2025, reflecting the company’s commitment to sustainability in action.
Empowering communities through volunteerism. SM employees join over 48,0000 volunteers nationwide during the International Coastal Clean-Up in September 2025, reflecting the company’s commitment to sustainability in action.

“Our people are at the heart of what we do as an organization. HR is a strategic partner to the business as we drive a high-performing culture, and sustainability has always been at the core of how we work in operations,” said SM Supermalls President Steven T. Tan.

These back-to-back recognitions from PMAP affirm SM Supermalls’ commitment to being not just a great place to shop but also a great place to work. Here, people are empowered to create meaningful impact, grow with purpose, and contribute to a sustainable future for all.

SM Supermalls at the 62nd PMAP Annual Conference and Awards. SM delegates celebrate recognitions for People Leadership and Sustainability at the NuSTAR Convention Center in Cebu.

To learn more, visit www.smsupermalls.com and follow @SMSupermalls on social media for the latest updates.