SM Cares, together with partners, students, and community members, gathers at SM City North EDSA for the Earth Day Every Day at SM campaign, promoting everyday energy-saving habits to #SaveWATTMatters for a more sustainable future.

MANILA, Philippines – SM Cares turned Earth Day into a meaningful community conversation through #SaveWATTMatters, a special Earth Day event held at SM City North EDSA – The Annex. Bringing together partners, advocates, students, families, and mallgoers, the activity encouraged everyone to see that caring for the planet can begin with simple, everyday energy-saving choices.

Mounted under the SM Green Movement, the initiative championed “Earth Day Every Day at SM,” reinforcing sustainability as a daily commitment. The program was designed to empower communities in taking steps to help shape a sustainable future, in line with the global Earth Day theme “Our Power, Our Planet.”

Students take part in an interactive discussion during the Earth Day event at SM City North EDSA, highlighting the role of informed communities in driving sustainable action.

“Through our Corporate Social Responsibility arm, SM Cares, SM initiated #SaveWATTMatters as a way to encourage, easy simple habits on energy efficiency,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. “We believe sustainability becomes more meaningful to individuals and households when they see how it relates to their everyday lives. Through this effort, we also hope to show them that making a real difference is easy and attainable when these actions are done consistently together.”

A bike-powered activity engages participants at the #SaveWATTMatters event at SM City North EDSA, showcasing how simple actions can promote energy awareness and sustainability.

The event was opened by SM North EDSA Mall Manager Miguel Emmanuel Gaspi, followed by an inspiring video message from Quezon City Mayor Joy Belmonte, and a show of support from Director Patrick T. Aquino, CESO III, of the Department of Energy’s Energy Utilization Management Bureau. These were followed by a series of talks that connected climate action to practical everyday behavior—from youth participation and resilient communities to simple energy-saving habits that families can practice in daily life. Speakers included representatives from WWF, Quezon City Climate Change, and Meralco.

Participants share their energy-saving commitments during the Earth Day event at SM City North EDSA, reinforcing how everyday actions can contribute to a more sustainable future.

More than a lecture series, #SaveWATTMatters made space for practical learning on responsible energy use at a time when communities everywhere are facing rising energy demand and growing climate challenges.

With the goal of making climate action feel closer to home, SM also encouraged mall communities to express their own energy-saving ideas through creative activities and to carry the mindful habits learned beyond Earth Hour and Earth Day.

This year’s Earth Day Every Day at SM campaign highlighted SM Supermalls’ ongoing clean-energy initiatives such as reliance on renewables through solar panels installed across 59 properties and EV charging stations available in 85 mall and non-mall properties, for cleaner mobility choices for communities. SM also continues to promote energy-efficient operations, responsible consumption, and sustainable energy use across its nationwide network of most-loved malls—helping reduce environmental impact while serving communities better.

Young participants engage in a creative sustainability activity at SM City East Ortigas and SM City Olongapo Downtown as part of the “Earth Day Every Day at SM” campaign, promoting early awareness of energy conservation.

With initiatives like #SaveWATTMatters, SM Cares continues to create spaces where learning, participation, and sustainability come together—empowering communities to make everyday choices that can lead to a cleaner, brighter future.

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About SM Supermalls

SM Supermalls is evolving—shaping how people live, connect, and experience life today. More than a place to shop, it is the country’s most loved mall and an everyday destination designed around the lifestyles, passions, and needs of Filipino communities, delivering new finds, fresh concepts, and meaningful experiences, All For You.

As one of Southeast Asia’s largest mall developers and operators, with 89 malls in the Philippines and 9 in China, SM Supermalls continues to evolve its spaces, experiences, and partnerships, building destinations that grow with communities and remain trusted, relevant, and loved for generations. Your Most Loved Supermall, SM — All For You.

About SM Cares

As the Corporate Social Responsibility arm of SM Supermalls, SM Cares is focused on enriching the lives of Filipinos through socially-conscious and environmentally-responsible programs meant to Empower Communities into long-lasting, impactful improvement.