Pasay City, Philippines [February 26, 2026] – SM Supermalls, the mall operations unit of
SM Prime Holdings (SM Prime), averaged 115 million visits a month across its nationwide network in 2025.
Monthly foot traffic peaked at 153 million in December, typically the busiest period for retail centers. During the Christmas month, daily visits averaged 5.5 million on weekends and
4.6 million on weekdays.
Total mall visits reached 1.4 billion for the year, reflecting steady consumer activity despite challenging economic conditions and weather-related disruptions.
“As we marked our 40th anniversary last year, we reflected not only on what we have achieved, but on what the next four decades must become,” said SM Supermalls President Steven T. Tan. “With our customer as our North Star, we are evolving all for them, transforming their most-loved SM Supermalls not just to respond to needs, but to proactively anticipate them.”
Grounded in real-time customer insights, SM’s mall foot traffic was supported by innovative property attractions complemented by a dynamic tenant mix strategy, introducing first-in-market and first-in-SM experiences that continually refresh the mall journey.
Foot traffic was further driven by a strong lineup of experiential events and purpose-led campaigns across the network. These included the return of the Pyro-Musical Competition, Cyberzone gaming tournaments, IP-based activations such as Pokémon and One Piece and the Grand Magical Christmas Parade.
The launch of SM Active Hub, with nationwide pickleball courts and running hubs, drew over 100,000 registered participants, while SM Cares initiatives including PWD Angels, Happy Walk, coastal cleanups and youth summits generated close to 400,000 combined visits.
On top of these, SM Supermalls launched a roadmap to deliver one flagship mall every year until 2030 alongside large-scale redevelopment initiatives across SM’s network of 89 malls.
In 2025, SM Supermalls opened MOA Sky and ScreenX, both the first of their kind in the Philippines. It also introduced SM Active Hub, the country’s largest and most inclusive sports playground.
These were complemented by the expansion of Book Nook reading spaces, purpose-led sustainability initiatives, and curated community events informed by customer sentiment.
During the period, SM Supermalls introduced several brands new to the Philippine market, including Chatterbox Café, Christy Ng, Funko, JD, Läderach, Mak’s Noodle, Oysho, Vivaia, and more.
Foot traffic is expected to remain resilient in 2026, supported by new destination concepts such as Southeast Asia’s first adidas Football Park and adidas Football Specialty Store, alongside the debut of Pop Mart’s first permanent Philippine store at SM Megamall. Both attractions were launched in late December.
“This year, we are bringing in new concepts that reflect how customers live, so every SM mall continues to feel personal, meaningful, and worth returning to,” added Tan.
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For further information, please contact:
John Nai Peng C. Ong
Chief Finance Officer
SM Prime Holdings, Inc.
E-mail: [email protected]
Tel. no.: 8831.1000 loc. 7886
Forward-looking Statement
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