Pasay City, Philippines [March 03, 2026] – SMX Convention Center, the meetings and

exhibitions arm of SM Prime Holdings, Inc. (SM Prime), hosted a record number of events and

visitors in 2025, reinforcing its position as the top destination for large-scale events in the

country.

Across its eight properties, SMX booked 1,632 events, up 10% from 1,480 in 2024. Booked

events during the year were almost evenly divided between Metro Manila and regional venues,

reflecting the rising popularity of provincial destinations such as Clark, Bacolod, Davao and

Olongapo.

Visitor traffic climbed 34% to 8.54 million from 6.37 million as the expanded lineup of booked

events and their strong audience pull translated into higher foot traffic.

“Since the pandemic reopening, we have seen sustained demand not only in Metro Manila but

also in key regional destinations.” said Peggy Angeles, Executive Vice President of SM Hotels

and Conventions Corporation (SMHCC). “The accessible locations of our venues also

encouraged walk-in visitors, particularly for exhibitions and consumer shows open to the public.”

Major events staged at SMX venues in 2025 included flagship trade exhibitions and consumer

shows such as PhilConstruct, WOFEX, SIGMA, the Manila International Auto Show and the

Travel Tour Expo, along with bridal fairs and large-scale cosplay conventions.

“We are scaling capacity in step with demand, while focusing on developments that complement

our current portfolio. This allows us to extend growth beyond the capital and strengthen our

presence in key provincial markets,” said Angeles.

In Cebu, SMX Convention Center Seaside Cebu will soon rise. It is poised to become the

largest convention center in the Philippines, scheduled to open in the fourth quarter of 2026.

In Pasay City, SMXCITE, or the SMX Center for International Trade and Exhibitions, is under

construction within the SM Mall of Asia Complex. The 18,000-square-meter facility is set to open

in early 2027 and will be the country’s largest international exhibition venue.

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For further information, please contact:

John Nai Peng C. Ong

Chief Finance Officer

SM Prime Holdings, Inc.

E-mail: [email protected]

Tel. no.: 8831.1000 loc. 7886

Forward-looking Statement

This document may contain forward-looking statements and forward-looking information that are subject to significant

risks and uncertainties including, without limitation, statements relating to known and unknown risks; uncertainties

and other factors that may cause our actual results, performance or achievements to be materially different from

expected future results; performance or achievements expressed or implied by forward-looking statements; our

overall future business, financial condition, and results of operations, including, but not limited to financial position or

cash flow; our goals for or estimates of future operational performance or results; and changes in the regulatory

environment including, but not limited to, policies, decisions, and determinations of governmental or regulatory

authorities. Although: (1) SM Prime Holdings, Inc. has extensive experience; and (2) the forward-looking statements

may be reasonable, nothing herein should be relied upon as a commitment from SM Prime Holdings, Inc. as we

cannot guarantee future events, performance or events due to various risks and uncertainties.