SM Hotels and Conventions Corporation (SMHCC) was established to address the vast potential of tourism in the country. It is now developing and operating hotels and convention centers all throughout the archipelago with a current portfolio of 2,212 rooms housed in the 261-room Taal Vista Hotel, a heritage hotel located in Tagaytay City; the 400-room upper upscale Radisson Blu Hotel in Cebu; the 154-room Pico Sands Hotel in Hamilo Coast; the 204-room Park Inn by Radisson in Davao; the 255-room Park Inn by Radisson in Clark in Pampangga; and the 348-guestroom deluxe 5-star hotel, Conrad Manila, located in the Mall of Asia Complex, the 200-room Park Inn by Radisson in Iloilo, the 239-room Park Inn by Radisson in North EDSA, Quezon City, and the first international hotel brand in Bacolod City, the 151-room Park Inn by Radisson Bacolod.
All these allow guests to experience luxury and the world-renowned Filipino hospitality, made more memorable by the natural beauty of their surrounding landscapes.
SMHCC operates convention centers and trade halls through SMX Convention Center (SMX), which has become a popular venue for both local and international events. Setting the bar in upscale convention facilities, SMX provides an ideal venue for large-scale institutional events, townhall meetings, weddings, exhibits, and concerts in many cities across the country.
Consequently, SMX has branch out to Taguig, Davao, Bacolod, Olongapo and soon in Clark, Pampanga. SMHCC also operates trade halls in SM Megamall and SM Seaside City Cebu. Put together, SM Prime Convention Centers and tradehalls has almost 38,000 square meters of gross leasable area (GLA) making it the largest privately run exhibition and conventions business in the Philippines.