Florals are all about having fun with fashion, as well as embracing joy and romance. That is why the trend is as fresh as ever today.

Charming flowers and pretty petal details were seen taking roots, quite unexpectedly in the 2014 Fall collections of Blumarine, Peter Som and Tia Cibani, given a new life with darker colors, experimental and luxe textured renditions. Miranda Kerr was also seen in public recently taking flowers to fall.

At SM, Fashion Forum’s garden of earthly delights is a mix of vibrant flower prints, at times arranged with modern graphic prints and lines. Delicate florals dipped in the sweetest pastel shades. Bold, vibrant blooms and unexpected clashes of strong hues. Mismatched florals with an edgy elegance. Exquisite and highly imaginative brush stroke printed florals. Dramatic night blooms on polished, yet feminine silhouettes.  

These flower prints go from casual chic to refined elegance, perfect for ladies’ lunch, afternoon tea party, weekend wedding and more.

Fashion Forum is a multi-brand boutique showcasing contemporary labels from the US. It always has fresh selections from many US brands, including Adrianna Papell, Ali Ro, Donna Morgan, Julia Jordan, Maggy London, London Times, Muse, Ivy+Blu and Miss Couture.

These fresh floral picks are available at Fashion Forum of select The SM Store. Styles may vary per store.

Fashion Forum is located at the SM Store in SM Megamall, SM Makati, SM Mall of Asia, SM North EDSA, SM City Fairview, SM City Sta. Rosa, SM City Cebu, SM Lanang Premier, SM City Bacolod and SM Aura Premier.