AT the ribbon-cutting ceremony during the opening of the brand-new Surplus at SM Megamall, SM Foundation executive director Debbie Sy and SM VP for merchandising-nonfashion Aida de la Cruz.

WITH Surplus’s exciting collection of wardrobe essentials and more, shoppers will discover and enjoy great fashion finds at incredible savings every day.

AN exciting new shopping experience is in store at the newly renovated Surplus at SM Megamall. Located on the Lower  Ground Floor of Building A, the store’s fresh look gives a new meaning to fashion-for-less for its loyal shoppers, as well as for a new generation of customers.

A wide entrance with a lighted Surplus signage welcomes shoppers to the 400-squaremeter store, which is a treasure-trove for great fashion finds. The new look, which begins with a new brand identity, energizes the shopping environment with a curved store format that allows the customer to move around the store with ease.

Curved walls and a walk path create a smooth and seamless transition from one area to another, while dark gray floor tiles form a circular spot at the mid part of the store to highlight the merchandise mix. Oval ceiling panels, on the other hand, create modern art look.

Overall materials and lighting used in the new store convey an urban factory, a younger and cooler space. A specifically designed series of customer touch points throughout the store enhances the customer experience with both store windows and LCD television sets playing videos showing customers the coolest store finds and how to mix and match their wardrobe essentials.

With the idea of the new merchandise concept to make ‘merchandise the hero,’ the new store is designed to invoke a personal relationship by making their journey open, friendly, accessible. Cutting-edge graphics lead customers to the store’s great finds.

At the new store, shoppers will continue to enjoy mixing, matching and layering great fashion finds at incredible savings. There are trendy tees, hip and utilitarian jackets, cool and practical pairs of shorts and pants for the fashion forward. Women can also find fun and fab tops, and pretty and flirty skirts for everyday wear. The Surplus, after all, is the best destination for wardrobe essentials.