T.M. Lewin, the affordable London based luxury shirting brand recently launched its second store in the Philippines at SM Aura Premier, bringing its impeccable style of British tailoring to Manila.

The eponymously named brand was founded by Thomas Mayes Lewin in 1898 on Jermyn Street in St James, London, one of the city’s most historic and fashionable streets known for high-quality British artistry and craftsmanship. Before T.M. Lewin started producing button-down shirts or what they referred to “coat-shirts” during that era, men would pull their shirts over their heads, making T.M. Lewin a pioneer ahead of its time.

Fashions may have changed since 1898 but excellent craftsmanship, quality, service and value remain the driving force behind the T.M. Lewin brand. It continues to use traditional manufacturing techniques devised all those years ago and over a century later, the quality of its business wear remains among the best in the world.

Today, sartorial, timeless, contemporary and effortless are but a few adjectives that describe T.M. Lewin. With a meticulous attention to detail when crafting its products such as the length of a sleeve or the height of a collar, T.M. Lewin sets itself from the rest of the competition.All T.M. Lewin shirts feature fine quality two-fold 100% cotton, reinforced buttonholes, a choice of collar shape, two cuff options and up to six different sleeve lengths. Its in-house design team interprets the latest styles in men’s fashion and creates up to 100 exclusive shirt fabric designs for its customers to choose from.

There is a style for every gentleman: from traditionally British to the more modern look, from formal to casual. Seasonal shirts are sold in limited quantities as to preserve a feeling of exclusivity for its clientele. No matter what style you prefer, T.M. Lewin has an extensive array of essential accessories such as neckties and cufflinks to polish off your look.

No less than HE British Ambassador to the Philippine Stephen Lillie and Mr. Mark Cowdery, T.M. Lewin’s Head of International Operations graced the store’s opening Hosted by Vogue Concepts, Inc., its partner in the Philippines, the event was attended by members of the British Embassy and British Chamber of Commerce, SM’s management team, the press and esteemed guests. “T.M. Lewin has grown into a trusted brand since its first shop opened in London more than a century ago,” said Ambassador Lillie. “Famous for its excellent craftsmanship, it is increasingly in demand globally and I’m really pleased that it is now entering the Philippine market.