SM, once again invites its shoppers to play Santa, and share the joys of Christmas with less-fortunate children in its Share a Toy campaign.
 
A joint project of The SM Store and Toy Kingdom in partnership with SM Foundation and the Department of Social Welfare and Development – the Share a Toy campaign continuously promotes involvement among society in spreading the spirit of Christmas by simply giving toys, old or new to kids in less fortunate communities and accredited organizations. 
 
Shoppers do their share by visiting Share a Toy booths found at all SM Stores and Toy Kingdom branches, where shoppers can donate old or new toys until December 31, 2015.
 
SM and Toy Kingdom are, likewise, sharing the joy of Christmas with big-hearted shoppers. Every time they buy toys to donate from SM and Toy Kingdom, every P500 single receipt purchase on regular priced toys entitles one to a P50-off coupon valid until January 31, 2016. Maximum of 10 coupons will be given per transaction.