SM Retail received the Gold Award for the Philippines’s top retail store during the recent Retail Asia-Pacific Top 500 Awards at the Solaire Resort and Casino.
 
Each year, the top 3 retail companies in 14 Asia-Pacific economies receive Gold, Silver and Bronze awards, with SM Retail consistently being a Gold recipient.
 
“As with many industries, the retail trade has been greatly disrupted by digital technologies,” Retail Asia Publisher Andrew Yeo says. “Many traditional retailers have embraced omni channel retailing, turning themselves into “bricks and clicks’ stores.”
 
A part of the lives of millions of Filipinos for over 50 years, the SM Store has undergone major transformations to serve its new generation of customers. This is evident in SM Makati, where the shop-in-shop concept has created different
worlds within a store.
 
Each category is designed and conceptualized like an individual boutique with its own look and feel. Likewise, merchandising features are customized to fit he categories that are to be used.
 
This is SM’s response to the growing demand for fashionable environments, as well as the company’s efforts to serve more shoppers. Apart from the SM Store, SM’s retail group also has specialty-store formats that serve niche markets by focusing on a wide selection of merchandise for each category.
 
Part of this is the food-retail group, which recently unified its three formats-SM Supermarket, SM Hypermarket and Savemore-to emphasize the group’s commitment to bring the same friendly service, wide selection and great value across all its stores. The nonfood group, on the other hand, has store formats including appliance stores, fashion discount and toy superstores, as well as Kultura Filipino-a showcase of the best Filipino products.