MANILA, Philippines—For every 10 Filipino children who enroll in school, only four will complete elementary school. Those who drop out will likely never learn to read or write, or find employment upon adulthood.

These facts from the United Nations Children’s Fund (UNICEF) have prompted mobile phone maker Sony Ericsson to take a stand in the fight for children’s right to education. Together with SM Supermalls and Digiprint, they have partnered to spread the smiles to Filipino children through UNICEF.

The campaign aims to collect a million digital smile photos through Smile Booths located in SM Supermalls to raise P1 million for the benefit of the UNICEF project.

Each smile photo taken at the booth will be equivalent to a P1 donation to UNICEF. And for a P20 donation at the booth, the donor gets a souvenir photo courtesy of printing partner Digiprint, while another photo goes up on the Smile Wall. The donor also gets a raffle coupon for a chance to win the 3.2-megapixel Sony Ericsson C510 Cyber-shot phone.

“With Spread The Smiles, we at Sony Ericsson recognize our nature as a people who smile through adversity, and smile through change,” said Dennis Manzano, Sony Ericsson general manager. “This time we are here to smile for our children. We are grateful and honored that SM Malls across the country have joined us for this cause, and for Digiprint as our printing partner. Through UNICEF, we can spread the smiles to our children.”

Nine SM Supermalls are participating in the campaign with Smile Booths and Smile Walls to rise on different dates throughout the campaign period.

Throughout May, Smile Booths at SM North Edsa in Quezon City, SM Megamall in Mandaluyong City and SM Mall of Asia in Pasay City will be taking “smile” donations.