Eddie Bauer, a signature outer wear apparel  brand known in  the  United States and Canada, is now in the Philippines.

Aside from the artifacts, the Legacy Museum showcased the new collection of Eddie Bauer to exhibit the brand transformation through its 94 years A special  media preview  was  held  recently  at SM Aura Premier to showcase the  brand’s  milestones, signature collection and artifacts. The event was  highlighted by  a fashion  show for  Eddie Bauer’s  latest  collection of apparel.

Eddie Bauer offers premium quality clothing, accessories and  gear that complement today’s modern outdoor lifestyle. From its legendary down jacket to the more casual denim and khakis, the brand is designed for outdoor adventures.

The company was created by Eddie Bauer  in  1920 in his hometown of Seattle, Washington  where he  earlier  made  a  name  for  himself  as  a top  fisherman and an outdoorsman. He patented the first quilted goose down  jacket in North America in 1936,  and during World War II, Bauer was  actively supporting the American war efforts  by producing garments and sleeping bags for soldiers.

Officials toast for the brand’s humble beginning and future success in the Philippines.

Since  Bauer had  the  products  carry  his label, the  brand  became  known  to soldiers. After the  war,  Bauer  got queries  from  all  over  the  country  from military personnel who vouched for  the  products and were  asking  where  they  could  buy them.

The brand  built  its heritage around innovative outdoor products and eventually  expanded to include a wide range  of other apparel that now appeals  not only  to  the  athletic  bunch  but also those who are interested in the  outdoor life.

And even as Bauer eventually sold out his interest in the company to  his longtime friend and hunting partner William Niemi in 1968  to concentrate on his first love hunting, fishing and bird shooting, his spirit and legacy lives on with the Eddie Bauer brand that can be found in around 370 stores. In the Philippines, it can be found too at SM Aura Premier, SM Megamall, R.O.X. stores in Bonifacio High Street, Ayala-Cebu, Camp John Hay in Baguio and Centrio in Cagayan de Oro.

Eddie Bauer is exclusively distributed here by the Primer Group of Companies that handles retail and distribution of some of the world’s top brands in outdoor, travel, footwear, fashion, wellness, and urban lifestyle, over 120 premium  brands in more than 100 freestanding stores and 600 consignment doors in eight Asian countries.