SM Prime Holdings, Inc. has consolidated its entertainment facilities and services under one brand, not just to make managing easier and more efficient, but to give patrons more value for their money.

Over the years, entertainment at SM malls has expanded from just cinemas to include, among other things, food concession Snack Time, show/event ticket seller SM Tickets, ePlus Tap to Pay for cashless transactions, Mall of Asia Arena, Science Center, skating rink and bowling center.

The new SM Lifestyle Entertainment Incorporated (SMLEI) says the consolidation will give customers packages that will allow them to enjoy the facilities and services of not just one brand.

At the launch of SMLEI, Hans Sy, SM Prime president, said the company was responding to changes in people’s entertainment preferences through more attractive and interesting offerings. He said SM wants to give patrons value for money and entertainment that complement the Filipino lifestyle.