MANILA, Philippines -The National Basketball Association (NBA) and Hoopla Inc. will open the first-ever NBA Café in Asia at SM Aura Mall in the Bonifacio Global City this September. The NBA Café will have an American bar and grill favorites and a selection of Asian-Filipino classics, giving it a local twist. 

“Basketball fans in the country now have a place dedicated and designed specifically for them,” said Nian Rigor, assistant vice president, Hoopla Inc. “NBA Café will provide them a taste of the authentic NBA experience that they can share with family and friends, complete with great food, custom-made NBA Café Manila merchandise and the finest in basketball entertainment. This stays in line with our goal to bring new experiences and concepts to Filipinos.”

“The NBA Café will be a unique destination that will bring NBA basketball closer to our fans in the Philippines,” added Carlo Singson, NBA Asia country manager, Philippines. “Given their vast knowledge in the food and entertainment industry, Hoopla is an ideal partner to bring the NBA Café to life and to provide fans another authentic NBA experience.”