Staying true to their popular mantra, “They’ve got it all for you,” the Philippines’ retail and shopping center industry pioneer SM Supermalls, in collaboration with Happy Communications Inc., has introduced the country’s first and only free, mall-wide and intelligent Wi-Fi service in SM Marikina.
4G wireless broadband operator Happy Communications Inc., the first and only fourth-generation (4G) wireless broadband service operator in the country, debuted its Happy Habitat Service, which effectively gives SM customers free, unlimited internet connectivity anywhere within the mall.
It is a meshed, intelligent and pervasive wireless internet service that makes available true, high-speed wireless broadband connection over the air, allowing exceptional mobility for bandwidth-hungry Web 2.0 applications such as video streaming, video broadcast, VoIP, blogging and podcasting.
After months of usability and and beta testing, Happy Communications completes its first successful business case for 4G wireless commercial adoption in the country’s premiere shopping destination, SM Supermalls.
Happy Communications, touted for its introduction of 4G wireless broadband in the Philippines, in partnership with SM Supermalls, has successfully demonstrated the viability of providing a fully wireless internet service infrastructure for low, medium, and high-rise establishments such as malls, condos, clubhouses, and resorts as a transport springboard for the next generation of internet applications such as Internet Protocol TV, mobile VoIP, Voice of WLAN, etc., veering away from the traditional expensive structures able infrastructure,
Happy’s wireless value proposition is that 4G technology, which delivers a fully meshed wireless service with triple play support, e.g. voice, video, data plus mobility, is where the future of broadband service is heading.
Launched in 2007, Happy Communications has led the local telecom industry in providing the latest in wireless broadband innovations through its native 4G metro broadband service seen as a natural alternative to replace legacy DSLs, expensive lased circuits and fiber optic local loops. Happy’s 4G wireless redefines the broadband user experience through its very high-capacity transmission both in a fixed and mobile manner.
What makes Happy 4GWireless a “killer application” is that the air interface is characterized by a very high capacity throughput, extremely low latency and symmetrical transmit and receive speeds, a feature common only in fiber technology.
“Happy 4G is a prelude to WiMAX,” said Raul Ocampo, Jr., chief technology officer of Happy Communications.
“Happy 4GWireless will evolve onto a WiMAX metro broadband offering for our most demanding user to date, the Supermalls,” Ocampo said.
Moreover, the free mall-wide 4G Wi-Fi at SM Marikina is only the first in a series of Happy, 4G mall-wide wireless broadband activations for the premier shopping developer within the next 12 months.