Shoppers at SM’s premium malls will have the rare opportunity to learn more about Guam and get a chance to visit this island paradise at the Hafa Adai Guam promotion, ongoing until Feb. 21.
A joint project of the Guam Visitors Bureau (GVB), Philippine Airlines, the Hilton Guam and SM’s premium malls, Hafa Adai Guam consists of an exhibit showcasing Guam’s culture and tradition, and a promotion wherein shoppers have a chance to win five roundtrip tickets for two to Guam via Philippine Airlines.
The promotion was launched at The Block at SM City North Edsa, where an exhibit showcasing the best of Guam remained until Jan. 29, with a simple ribbon-cutting ceremony participated in by GVB president Herbie Arabelo, vice president Dingdong Avanzado, general manager Bryan Blair Tayag and Philippine Airlines production manager Michelle Narvaez. SM’s vice president for marketing Millie Dizon and AVP for operations Bien Mateo joined them.
It then traveled to The Podium from Jan. 30 to Feb. 5 and is currently at the SM Megamall from Feb. 6 to 11. It concludes its run at the SM Mall of Asia from Feb. 12 to 20.
More than that, every accumulated P1,000 purchase at SM City North Edsa, The Podium, SM Megamall and the SM Mall of Asia entitles one to a raffle coupon and a chance to win one of five trips to Guam, USA. Vacation packages include a roundtrip ticket for two to Guam via Philippine Airlines, and a three-day, two-night stay at Hilton Guam inclusive of free breakfast and hotel transfers.
Also, a minimum of every three tickets purchased at regular SM Cinemas, four tickets purchased at the SM Digital Cinemas, or three tickets purchased at the Imax theaters and Director’s Club entitles one to a raffle coupon and a chance to win a trip to Guam. SM Advantage cardholders, SM Prestige cardholders and BdO Rewards cardholders can also double their chances of winning by just presenting their cards at the redemption booth. Deadline for raffle entries is today, Feb. 10.
A winner will be drawn from each of the four participating malls during the grand raffle draw on Feb. 21 at the Mall of Asia. An additional winner will be drawn from all mall entries to complete the winning circle of five.
Guam, the largest of Micronesia’s islands, is America’s gateway to the West Pacific and Asia. It is a booming international resort destination with its dramatic coastline, white sand beaches ringed by coral reefs, and clear, crystalline waters teeming with exotic marine life.
Blessed by a balmy tropical climate and gentle trade winds, it has a unique cultural heritage that attracts travelers from all over the world. The traditional customs of Guam’s island heritage thrive despite the changing times. Forged from a Neolithic foundation and molded by historical events, Guam’s living culture has expanded into a vibrant, modern way of life.
Guam’s natural beauty, the luxurious high rise hotel and resort complexes that dominate the beach front of Tumon and Agana, the surrounding restaurants, malls, golf courses, water sports, and entertainment facilities combine to create a perfect playground for visitors.