[WATSONS SM Aura branch family withWatsons seniormanager for marketing Karen Fabres (next to Sea Princess, left side)] WATSONS SM Aura branch family withWatsons seniormanager for marketing Karen Fabres (next to
Sea Princess, left side)

As an unofficial queen of costumes, I have worn some of the most outrageous and complicated outfits, with matching accessories like feathered wings or bejeweled crowns. Recently I had the chance to put on what might be my simplest outfit ever—a Watsons uniform.

For my Watsons’ #CelebSwitch stint, I was a Watsons saleslady for a day, and got to surprise customers with my shopping choices and let them know about the Switch and Save campaign.

While hard at work, I was also doing my personal shopping after discovering the incredible savings of the Watsons private label products.

Skincare tips

At the Watsons SM Aura Premier branch, I moved to different sections of the store, including the Watsons Generics section.

Watsons, Asia’s leading personal care store, now offers a wider variety of products under its own label, from personal care items to beauty essentials, and even some medicines.

To keep skin looking healthy and protect it from free-radical damage, I explained the wonders of Watsons Glutathione to lighten skin and prevent skin darkening caused by UV exposure. Watsons Vitamin E is my recommendation for healthier skin.

In the beauty section, I recommended to customers the Watsons Body Serum Whitening for the reduction of dark spots and Watsons Body Lotion Whitening Mulberry for fairer and more radiant skin.

With such irresistible deals, the campaign has caught the attention of several celebrities who have made the Switch and Save, including Patty Laurel, Iya Villania and the newest addition to the group, Christian Bautista.

Last month, Christian made the switch from singer to store supervisor for a day, as he surprised shoppers at the Watsons Store in SM Mall of Asia.

Patty was the third Switch and Save ambassador to be a Watsons saleslady, this time in SM North Edsa.

New style hub at SM Makati

A week after my Watsons experience, I returned as a customer at the Little White Box opening at the second level of SM Makati.

This exciting new concept store is the newest style hub that will be the home of bags and accessories from global brands.

Architect and artist Carlo Calma designed the space using versatile display shelves and bright lighting to emphasize the products.

Little White Box’s first lineup is Italian brand Save My Bag. Founded in 2013 by couple Stefano Agazzi and Valentina Azzia from Bergamo, Italy, Save My Bag has a wide range of bags and accessories collections. The products are made of poly lycra, a material lighter and more durable than neoprene. This not only makes it lightweight but also waterproof.

Originally meant as a protection for luxury bags, Save My Bag was discovered by Oprah Winfrey and “Sex and the City” stylist Patricia Fields, who both used the bags as regular bags.

Azzia, who flew in for the opening, shared her interesting story about the creation of her versatile bag that comes in different styles, sizes and colors. With her husband, this beautiful young Italian entrepreneur creates every bag to be practical and very fashionable at the same time. The selection of colors is updated every season.

The couple proudly declares that their bags are made in Italy from the sourcing to the finishing.

During her visit, she was amazed at the energy she felt in Manila and in the SM Store. She was delighted with the partnership with SM, as it has the best locations and knows how to discover and support new brands.

For all the bag lovers out there, check out the Little White Box this Thursday, May 28, at 7 p.m. There will be a special demo on how to use the bag charms and more using Save My Bag.