SM Women hosts a shopping party for the ladies

SALE. If there’s one four-letter word sure to make a woman’s heart beat faster, this is it.

​A great sale – and more – awaited women one recent night when SM Makati invited some very cool ladies for an exclusive shopping party, complete with treats, mocktails and yes, many fantastic deals.

SM Woman’s Fashion Army

It all happened in a FLASH (pun intended) – with mallgoers stopping in their tracks when the Fashion Army, comprising a dozen gorgeous models, marched into the grand lobby of SM Makati for a flash fashion show. Styled in chic ensembles from SM Woman and GTW Fab by SM, the models carried hot pink paper bags announcing Ladies’ Night and the sale duration.

Television personality Lexi Schulze officially launched the event with SM Woman’s management team, and as soon as she announced the huge discounts for Ladies’ Night, madness ensued!

Ladies were seen pushing multiple shopping carts, quickly snapping up deals from SM Woman, GTW Fab by SM, Gigi Amore, Coco Cabana and other participating brands. Shopping was made even more enjoyable with delicious canapés and refreshing pink mocktails. For a little cheeky fun, hot male models also went around accompanying the ladies as they picked through the wide range of stylish items.

Word about SM Woman’s shopping party spread over social media, with bloggers and happy shoppers proudly sharing their “OOTDs” with their new purchases from #smladiesnight.

Ladies’ Night in SM Makati was just the beginning. Follow @smwoman and @gtwbysm on Instagram to find out when and where the next shopping party will be.

Here’s a hint: It’s happening very soon!