FIRST IT WAS THE WASTE TREATMENT plants, then it was the series of Waste Market Fairs, and the segregated waste cans.

SM takes one more step down the green road as SM Supermarket introduces its environmental program, SM Cares, which stands for concerned and Responsible Eco-Shoppers.

The centerpiece of the program is the GreenBag, in the partnership with Unilever Philippines, the leading manufacturer of food, home, and personal care products.

The GreenBag is the first of its kind reusable shopping bag made from durable non-woven fabric that can last for approximately two years’ trip of weekly trip to the grocery. This is in response to the country’s solid waste issue, which the joint project hopes to address positively to change the Filipino’s consumption practices.

This involves starting a new shopping habit by using and reusing the GreenBag instead of the usual plastic bag when shopping at the SM Supermarket, thereby reducing pollution and minimizing landfill use.

SM shoppers can get their GreenBag for free with every P500 purchase of SM Supermarket’s Yellow Tag items, inclusive of one Unilever product. To encourage reuse, SM Advantage Cardholders will get extra reward points every time they use the GreenBag for their groceries. A maximum of three GreenBags can be used per visit.